نویسندگان
چکیده
کلیدواژهها
عنوان مقاله [English]
The main goal of this research is to explain the functions of the Islamic Republic of Iran Broadcasting (IRIB) as a public medium for the development of human capacities. This is a qualitative research using grounded theory. During the study, purposive sampling method and snowballing technique has been used to select 15 faculty members in the fields of management, educational science, sociology, economics of development, and communications. Also, people with working experience with respect to the IRIB have been exposed to profound, half-structured interviews. The data have been interpreted through open, axial and selective codification. The findings show that this medium has three main functions for the development of human capacities. The first function of this medium which has been identified in this study is to provide factors mediating development of human capacities by enlightening, motivating, empowering and guiding positive option among people. The second function of this medium is to provide cultural, social, economic, political, legal, environmental, information, and supporting opportunities which pave the way for the development of human capacities. Finally, the use of change strategy, which is based on the presumption of active human as a potential capacity, is the third function of this medium which has been identified in this study.
کلیدواژهها [English]
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