The role of political media literacy and mass media in political efficiency and providing operational solutions (Case study: Students of Shahid Chamran University of Ahvaz)

Document Type : Research Paper

Authors

1 Department of Political Science, Faculty of Humanities and Social Sciences, Ardakan University, Ardakan, Iran

2 Assistant Professor of Political Science, Shahid Chamran University of Ahvaz

Abstract

One of the key variables in democracies is the political efficiency of citizens', which requires various factors such as media literacy. Media literacy, while increasing the legitimacy and political stability of systems, enables their governments to pursue their domestic and foreign policies with greater power.  Accordingly, the main purpose of this study is the role of political media literacy and mass media in students' political efficiency. The approach used in this article is quantitative and in doing so, the survey method was used. The data collection tool was a questionnaire. The statistical population of this study includes students of the Shahid Chamran University of Ahvaz. The sample size was 373 people who were selected by the stratified random sampling method. For data processing, SPSS software and Pearson correlation test were used to test the hypotheses and multiple regression was used to test the experimental model of the research. Based on the research results between the dimensions of political media literacy (access to mass media (r = 0.176), analysis and evaluation of political content of mass media (r = 0.261) and activity in mass media (r = 0.513)) with There is a significant correlation between political efficiency. There is also a significant relationship between the use of print media and political efficiency (r = 0.136). It can be argued that political media literacy enables citizens to distinguish between true and false information and news, thus ensuring the health of civil society and increasing a sense of political efficiency.

Keywords


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